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How has the internet changed real estate marketing in the past decade and a half?

 

Internet in Home Selling

History of the Internet Timeline

 

In 1965, a computer in Massachusetts connected with another in California via the first dial-up internet and in 1973 the first hand-held mobile phone call was made. By the early 1980’s, the first commercially available desktop PCs started filtering into homes, and since then the tickle of technology advances became a constant surge that turned to a tidal wave of Digital Real Estate Marketing Possibilities.

 

 

After more than 12 years in the online real estate marketing industry, we’ve seen the growth of digital marketing first-hand and there’s really only one thing we can say for certain: if you don’t keep up you’ll get left behind.

 

Actually, in the last 15 years, the actual process of finding a home has changed a lot.  I’m sure you know that for many generations, Agents and Brokers were basically the one source for all things real estate...  it was nearly a necessity to find a home through a broker or agent. In order to know which homes were available, which prices were fair and comparable, and when all the local open houses were, you had to find a local realtor. 

 

15 years ago in 2001, only eight percent of buyers found the home they purchased on the internet and 48 percent had an agent find the home…

In 2016, almost all buyers first saw the home they ultimately purchased on the internet, and only a third had a realtor find the home… so the role of agents has changed as a result.  Today, nearly every single listing is posted online, many with their own website and placement on hundreds of other sites with 25 or more photos, virtual tours, floor plans and measurements, drone video or pictures and more… all of this is at home buyers fingertips! And with the widespread use of mobile devices in the last few years: they obsess for months on gathering information on homes, parks, public services, utility costs, schools, churches, and every kind of statistic, fact and tidbit of neighborhood information you can dream up, they have committed to memory…

Information isn’t just easily accessible…it is easily accessible anywhere and everywhere!

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